A tea seller that I've known for several years now has just recently started a new tea enterprise. He has started lots of different ventures since I've known him, from the website he had me translate in the hopes of capturing foreign markets; to the Ali Mountain "green tea" that he ground into a powder to cold-infuse bottles of water; and to the black tea he was making from oolong, which could be mixed with black sugar and milk.
The last time I came to see him and his wife, he excitedly showed me a magazine of a shop up in Taipei that brewed high quality tea right in front of their customers using traditional clay tea pots, and then siphoned it into bottles for customers. It looked labotorial and beautiful with lots of glass beakers and funnels; it was a true blend between the traditional approach and the modern coffee shop. I liked the idea as well, so last night when I saw that he had finally opened his "tea bar" I stopped by to take a closer look of the set-up.
The science:
They brew about 15 grams (a bit more than a 1/2 oz) in about 800cc of water for 4 minutes. They prepare a beaker with crushed ice and strainer that sits inset in the beaker. After pouring the hot water onto the ice and whipping it, they funnel it all into a 800cc bottle that they mechanically fasten a lid to from a tool hanging from above. When I asked if they sold any of the teas hot, they mentioned that they all were immediately iced because it otherwise would continue to ferment. I liked watching the whole procedure and didn't mind waiting 4 minutes. Like the article that the boss had showed me before of the bar in Taipei, they had acheived a nice laboratory, industrial look, which suggested a new, modern context for tea.
The critique:
The tastes were good but not great, and we ended up drinking only half of the tea, which made me feel wasteful. Too bad they weren't selling in more drinkable sizes, let's say 470cc (12 oz, a "grande"); to throw away the tea if you can't drink it sends the message that it wasn't good, even if that's not what your tastebuds told you. I'd rather be left wanting more. The tea also needs to compete not only with coffee but also with all the other cold brew tea stands out there--both are products with very strong flavors (usually spiked with sweetness, or strong in other ways like coffee). With no added sweetness, the tea brewed in this new way needs to be really good to stand out. A new recipe might be 470cc of 10 grams for 5 minutes, making a stronger-flavored tea. I might even suggest putting it into a paper coffee cup and serving it hot. I'm not particularly afraid of it fermenting after the brew, especially with such a fine strainer for the tea.
I think its a fun venture and I'll most likely be back to see if their business thrives in the new year. Perhaps this model, or some variation of it, would be a viable business model back in the states.


